Trade Show Promotional Products

  • Mar 29, 2023


Promotional products, also known as branded merchandise, are an effective marketing tool for any business looking to make a lasting impression at a trade show. These products, imprinted with your company's logo or message, can help you attract and engage potential customers, increase brand recognition, and ultimately drive sales. In this blog post, we'll explore why promo products are great for trade shows and how they can help your business stand out in a crowded marketplace.

1. Promotional products can attract potential customers

One of the biggest challenges of participating in a trade show is getting noticed among the sea of other exhibitors. Promotional products can help to draw attention to your booth and give potential customers a reason to stop and engage with your team. By offering a free giveaway or branded item, you can create a buzz and generate interest in your products or services. 

2. Branded merchandise can increase brand recognition

Promotional products can be a powerful branding tool, helping to reinforce your company's message and logo in the minds of potential customers. When attendees receive a useful or unique promotional product, they are more likely to keep it and use it, increasing the chances of your brand being seen by others. Over time, this can lead to increased brand recognition and a more positive perception of your business.

3. Promo products can provide a lasting impression

Unlike other forms of advertising, promotional products are tangible items that attendees can take home and use long after the trade show has ended. This means that your brand can continue to make an impression on potential customers long after the event is over. By choosing high-quality and useful promotional items, you can ensure that your brand stays top-of-mind with attendees, increasing the likelihood that they will consider your products or services in the future.

4. Custom swag can be a cost-effective marketing tool 

Compared to other forms of advertising, promotional products can be a cost-effective way to market your business. By choosing affordable but high-impact items, such as pens, tote bags, or keychains, you can create a large number of branded products to distribute to attendees at a reasonable cost. This can be a great way to maximize your marketing budget and reach a wider audience without breaking the bank.


Check Out These Trade Show Give-away Ideas!

When it comes to choosing the right promotional products for your trade show, the possibilities are endless. The key is to choose items that align with your brand message, provide value to potential customers, and stand out from the competition. Here are some ideas for promotional products that can help you achieve these goals:

1. Custom Tote Bags

Tote bags are a popular promotional item that can be useful for carrying around other freebies and materials collected at the trade show. Consider using a custom tote bag with your company's logo or messaging to make a statement and provide attendees with a functional item that they can use long after the event.

2. Personalized Water Bottles

Water bottles are another popular promotional item that can be a hit at trade shows, particularly those held in hot and humid locations. Personalize water bottles with your company's branding and messaging, and offer them to attendees as a way to stay hydrated and refreshed throughout the day.

3. Custom Pens

Custom pens are a classic promotional item that can be both practical and memorable. Choose a pen with a unique design or color that stands out from the competition, and add your company's logo or messaging to create a lasting impression.

4. Branded Tech Accessories

In today's digital age, tech accessories are always in high demand. Consider offering branded phone cases, laptop sleeves, or power banks to attendees as a way to showcase your company's tech-savvy image and provide a useful item that they can use daily.

5. Personalized Stress Balls

Trade shows can be overwhelming and stressful, so why not offer attendees a way to relieve that stress with a personalized stress ball? Choose a unique design or shape that aligns with your brand message, and add your company's logo or messaging to create a memorable item that attendees can use to de-stress after the event.

In conclusion, promotional products are a valuable marketing tool for businesses looking to make a lasting impression at a trade show. By attracting potential customers, increasing brand recognition, providing a lasting impression, and offering a cost-effective marketing tool, promotional products can help businesses stand out in a crowded marketplace and drive sales. So if you're planning to attend a trade show, consider investing in branded merchandise to help your business make a big impact. Ink Splash Promos is here for all your branded merchandise.


  • Category: Business Marketing Advice
  • Tags: trade show giveaways, promotional products, branded merchandise, expo giveaway, custom logo products, trade show, tradeshow, promo products
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