6 Proven Strategies to Increase Traffic to Your Trade Show Booth

  • Apr 27, 2023


Attending trade shows can be a great way to showcase your products and services to potential customers. However, with so many companies vying for attention, it can be challenging to stand out and attract visitors to your booth.

According to a study by the Promotional Products Association International (PPAI), handing out branded promotional products at trade shows can increase booth traffic by up to 50%, and improve brand recognition and engagement by up to 80%. This highlights the importance of incorporating promotional products into your trade show strategy to help attract and engage with potential customers.


Here are more great tips on how to increase traffic to your trade show booth and make the most of your investment.

1. Take Time to Plan Ahead

One of the most crucial things you can do to increase traffic to your trade show booth is to plan ahead. Make sure that you have everything you need, such as banners, signage, and promotional items, well in advance of the show. This will give you plenty of time to make any necessary changes or additions to your booth. To get you started, visit our Trade Show page full of great ideas.

2. Promote Your Attendance

Let people know that you'll be attending the trade show by promoting your presence through social media, email marketing, and other channels. Use the show's official hashtag and tag the organizers and other exhibitors to increase your visibility.

3. Offer a Unique Experience

To attract visitors to your booth, offer something unique that they won't find anywhere else. This could be a demonstration of your products, a game or contest, or a unique giveaway item. Make sure that your activity aligns with your brand messaging and resonates with your target audience. At Ink Splash Promos, we are always happy to help come up with some interesting ideas to help you stand out.

4. Prepare Your Staff

Your booth staff is one of the most critical elements of your trade show success. Make sure they are well-trained on your products, services, and brand messaging. Train them on how to approach visitors, start conversations, and answer questions. Provide staff with branded apparel for them to wear that will create an even more professional and brand centered environment. A friendly and knowledgeable staff can make all the difference in attracting visitors to your booth.

5. Be Approachable & Inviting

Make your booth approachable by creating an open and inviting environment. Avoid barriers that prevent people from entering your booth, such as tables or chairs. Stand in front of your booth and greet visitors as they pass by. Smile, make eye contact, and engage in conversation with attendees.

6. Always Follow Up

After the show, make sure you follow up with the people who visited your booth. Send a personalized thank-you note, along with information about your products or services. Ink Splash Promos has many mail-friendly products like the Seed Paper Note Card which can be customized with your logo and information. This will help to keep your brand top-of-mind and increase the chances of converting leads into customers.


Seed Paper Note Card - Item FDDAR-NKPGV

In conclusion, increasing traffic to your trade show booth requires careful planning, promotion, well-chosen promotional products and execution. By offering a unique experience, preparing your staff, and being approachable and inviting, you can attract visitors to your booth and make the most of your investment. Remember to follow up after the show to maintain the momentum and convert leads into customers. Good luck!

At Ink Splash Promos, it is our passion to create a relationship with you built on trust and a thorough understanding of your brand to help increase your reach and grow your business. Contact us for product suggestions and ideas to make sure you stand out at your next trade show.



  • Category: Business Marketing Advice
  • Tags: trade show giveaways, promotional products, branded merchandise, expo giveaway, custom logo products, trade show, tradeshow, promo products
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